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Art and Design Advisor
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BERTHET is a contemporary art adviser and organizer of artistic
events. He was born on 30 April 1963 in Valence (France), the son of
Michèle NAUD and Michel BERTHET. He presently lives in the South of
He studied computer science at the EFREI (French
school of electronics) in Paris from where he received his engineer
degree. He then attended the ESG (Higher School of Management) from
where he graduated in 1992.
Soon afterwards he changed his
field of interest to art, culture and travel. To achieve his
objectives he worked for Nouvelles Frontières, a well-known travel
agency, as a tourist guide and travelled in Europe, Africa, the
Middle East and South East Asia.
In 1995, he settled in
Mauritius and set up “Mango Beach”, a select tourist agency
offering luxury rentals of villas with a view on the ocean.
looking for business opportunities in Madagascar he created a line of
clothing and accessories made from local production. After meeting
the director of Minas, a company specialized in commercial assistance
in Australasia, they became partners and set up the Minas Group which
targeted the fields of communication, printing and recruitment of
executives. Moreover, the group became the official correspondent of
the Eco Austral, an economic magazine for the region and represented
the COFACE, a French insurance organization for export credit. He
also founded the brand “Made in Madagascar” to develop industrial
and cultural relation between the two countries thus boosting
investment and business.
In 1998, in Saint Denis (Reunion
Island), he created “Publi Service”, a communication agency. The
clients included contemporary art artists whom he advised to design
their logos and print their documents. The development of this
activity led to sponorsorship and to a collaboration with the hotel
“Boucan Canot” for the organization of art exhibitions and to the
creation of the first “portail” of the island’s artists.
2004, back in France, he created Euro-Talents, an association which
promoted new talents and collaborated with important collectors
during biennials and international fairs. Solicited as adviser he
decided to put his professional experience at the service of emerging
artists and creators.
2008, capitalizing on the international reputation of the Cannes
festival he presented in collaboration with “VideoFormes” at the Ritz
Carlton Hotel the “International Art Show Cannes,” a succcessful
exhibition of art photos and videos during which he made many
“World Art Associates”. He started to coach collectors and to organize
events targeting the luxury industry.
In 2012, after being solicited by the
president of the EFREI Alumni Association to initiate a cultural
activity he founded the Art Club des Grandes Ecoles which offers to
alumni and new students an initiation to contemporary art.
is presently working on “Z Collectors Club House” a project to
create in the center of metropolitan areas clubs dedicated to
cultural activities and open 24 hours a day. The objective is to give
international personalities of art design and of the luxury industry
the opportunity to meet new collectors.